Wednesday, October 19, 2011


Through the magic of the internet we can change the world we live in with people power. I just put out a petition about invasive plants with  that may or may not change anything, but read one started September 30th by Molly Katchpole that has had an impact:
Dear Mary ,
When Molly Katchpole found out that Bank of America would charge $5 a month to use a debit card, she was upset — so she started a petition on
Since then, 225,000 members have signed her petition. And now Bank of America is under enormous pressure to cancel its new debit card fee. A Bank of America executive even called Molly and told her that while cancelling the fee would be “premature,” the bank was “closely monitoring customer feedback.”
More public pressure could be enough to push the bank to cancel its new $5 debit card fee. Can you sign Molly’s petition asking Bank of America to cancel its new debit card fee? Bank of America is listening to you — and other banks are, too.
In less than three weeks, Bank of America went from announcing a new $5 monthly debit card fee, to reeling under huge pressure from the media, Congress, and members. Here’s a quick review of what happened:
  • September 29: Bank of America announces a new $5 monthly debit card fee.
  • September 30: Molly creates her petition on; more than 150,000 people sign in the next 5 days.
  • October 5: The petition becomes a major national story. ABC News interviews Molly, then tracks down Bank of America’s CEO Brian Moynihan and forces him to respond to it.
  • October 6: Molly delivers 153,000 petitions to Bank of America and closes her account. She appears on ABC World News again to discuss the petition. Local media in Charlotte (where Bank of America is based) openly speculate that the growing controversy could lead to the firing of Moynihan.
  • October 9: Molly is featured in a major article in the New York Times as an example of the public’s frustration with big banks.
  • October 10: Bank of America executive Andrew Pepler calls Molly Katchpole to discuss her petition.
  • October 13: Molly meets with Congressman Brad Miller to discuss a bill in Congress to make it easier to switch banks. The two later appear on CNN together.
  • October 18: Molly’s petition reaches 225,000, as Bank of America reports a $6 billion profit. The outrage continues to grow.
Other banks are paying attention to the public reaction to Bank of America’s new debit card fee. Citibank even said its “customers made it abundantly clear” that they wouldn’t like a debit card fee. 
What’s next in this campaign to cancel Bank of America’s $5 debit card fees? It’s up to you.
Please sign the petition demanding Bank of America cancel its new $5 monthly debit card fee. Click here to add your name:
Thanks for being a change-maker,
- Jess and the team
People power, by the numbers, works. In fact, people were so outraged by Netflix separating their streaming service with their subscription service, but maintaining the same charge, their customers quit them in huge numbers. Their stock  lost 50% of its value.  Netflix apologized and put in a fix. (I’m not a subscriber and I’ve forgotten what the fix is.)
Never underestimate the power of a  people {woman} scorned.

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