Wednesday, December 7, 2011


In the 1950′s, Andy Warhol made the prediction: “In the future, everyone will be famous for 15 minutes.”  It is one of his better known and oft used quotes and resonated with the public.  I think everyone feels they deserve “their 15 minutes of fame”, or attention or fun in the sun at some point in their lives.  Real fame is a double-edged sword anyway, as famous people will tell you. Better to have your fifteen minutes, which, in a round about way,  brings me to Jim and Ginnie Palumbo, friends from New Jersey,  I met through my partner, Jim. Last night they appeared on the Dr. Oz Show. I am not a television watcher but was alerted ahead of time and managed to catch a glimpse of them with Dr. Oz.

What Oz did was pass out test tube tasters of an unnamed “sports drink” and then asked audience members if it gave them the expected energetic lift. Ginnie agreed that it had, but also commented, “well it tasted a little like seltzer.” The power of suggestion, of course, is very powerful in a setting like this.

Oz hugged her and said, “I’m glad you said that because that is what you are drinking is seltzer.”  The whole point of that particular segment was to make people aware of what they are swigging, mega amounts of sugar and caffeine and  many marketing lies, just like he “lied” because  his seltzer was not really a sports drink.  Diabetes is epidemic in this country as is obesity. Sports drinks are major contributors.  So, if you are hooked on them, watch out. They give you a high and then drop you like a yo-yo. Dr. Oz claimed he decided to look into them when he noticed severe interruptions in his sleep patterns after trying sports drinks.

So Ginnie got part of her fifteen minutes on the National Dr. Oz show. Her husband Jim was across the aisle from her, but each time the camera picked him up, it zipped by so quickly, I couldn’t get in a shot with my camera.  But, I thought the show was fun. It was a delight to see someone I knew on the show and I  enjoyed the show to the end, learning not only about sports drinks, but vitamin b, winter’s affect on your skin, healthful anti-aging foods and foods that counter belly fat. Dr. Oz, about whom I know nothing, seems interested in  naturally healthful foods, using this one show as a predictor.   I enjoyed the show.
As for Warhol, He eventually got tired of that quote in the 70′s and then said, “I don’t use that line anymore. My new line is: “In fifteen minutes everybody will be famous.” He also said, “I’m so superficial.”  A telling line for someone who was quirky and famous for getting away with anything in the snobbish art world. His own quote, “Art is anything you can get away with.”

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